The B.A. (Hons) in Corporate Communication and Public Affairs programme at IILM Department of Communication is meticulously crafted to furnish students with a robust grounding in journalism and communication during the initial two years. This comprehensive approach is facilitated through core courses and optional subjects delivered by the IILM Department of Communication and other schools within IILM. To bolster practical experience, students engage in mandatory internships during every semester break. As students’ progress, the final year allows them to concentrate on a specialized area of study, culminating in a thesis or field report guided by esteemed faculty members.

This programme is dedicated to cultivating fundamental proficiencies in print, audio-visual, and multimedia, encompassing essential skills like research, writing, and content production within stringent timelines. The curriculum is intentionally designed to foster a global and interdisciplinary outlook while nurturing leadership qualities essential for a flourishing career in corporate communication and public affairs.

Spanning across four years, the academic journey comprises two semesters annually. The initial year encompasses pivotal subjects such as Theory and Framework of Corporate Relations, Ways of Seeing, Microeconomics, and Media Communications. Subsequently, the second year delves into advanced courses like Brand Communications, Ethics of Communication, and Principles and History of Public Relations.

In the ensuing phase, the third year introduces students to courses like Assessing a Brand, Social Media and Society, and Media Negotiations, coupled with the opportunity to choose departmental and cross-listed electives. Ultimately, in the final year, students delve into subjects like Communication with the Clients, Reading the Numbers: Finance, Acquiring Business, and Brand Issues. This culminates with specialization in Advertising, Branding, and Public Affairs, culminating in a comprehensive Capstone/Industry Project.

Among the top career pathways for our graduates lies the exciting realm of public relations agencies. Here, they can hone their expertise in pivotal domains like media relations, crisis communication, and brand management. Alternatively, graduates can venture into corporate communication, delving into in-house roles across dynamic industries such as healthcare, finance, and technology.

Another avenue ripe with possibilities is political campaign management, enabling graduates to contribute to political parties, advocacy groups, or candidates. They may also specialize in diverse areas like investor relations, government relations, celebrity management, image consulting, and Corporate Social Responsibility (CSR) firms. For some, opportunities may unfold in both Indian and foreign embassies, as well as within Indian and global lobbying entities.

Furthermore, our graduates are well-equipped for thriving careers in advertising, market research, and digital marketing. Whether within companies or at advertising agencies, they can specialize in crafting campaigns tailored for print, radio, TV, and online media platforms, harnessing their creativity and strategic acumen.