Bachelor of Design (B.Des) – Product Design

4 Years Program

Program Overview

The Bachelor of Design Degree helps students to acquire a thorough background in all aspects of the design industry. The program aims at providing a specialized understanding of the nuances of the creative industry with a fresh approach.

At IILM, we believe that creativity and collaboration is the way forward. Our brand of education helps students learn how human centered design can collaborate with technology to create a new future: one that has a positive impact on the environment and society.

The course begins with foundation studies where students are introduced to the basic principles of design fundamentals. From the second year on, students dive into core courses in their choice of specialization. Practical and theoretical courses will help develop creativity, research, and critical reasoning skills alongside university electives that will broaden perspectives.

Our vision for students is to graduate as fully trained design professionals & managers. The creative industry in India has great potential for the new generation of entrepreneurs, with evolved aesthetics and training, the economic opportunities are endless. The course aims at helping students set up or be a part of unique businesses with global relevance.

The Bachelor of Design in Product Design & Management is a platform to learn how to design products & solutions to solve complex open-ended problems. Product Design is a combination of art, science and technology to create for an ever-evolving market with a focus on usability and functionality.

Students gain an understanding of traditional and contemporary approaches, knowledge of global design trends and an awareness of technological advances. Learning is enriched as students consider cultural, historical, behavioural and functional aspects while designing and creating products.

Our program prepares students to explore boundaries and encourages critical thinking through skill-building courses in graphic representation and material prototyping. The program is designed with the understanding of business, technology and futuristic skill sets, the product design course enables students to be updated with industry standards.

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What Sets B Design at IILM University Apart?

Our Curriculum – The curriculum has been designed keeping the needs of the industry in mind are management integrated design programs. The curriculum is a mix of both practical and theoretical knowledge.
Multidisciplinary Learning System – Students have the opportunity to learn not just design but also journalism, psychology and management alongside.
Experiential Learning/Hands on approach – Design students frequently visit places such as the crafts museum, art galleries, lifestyle and design spaces, retail exhibitions, manufacturing units and explore various local markets. Students experience learning through real life projects in the form of industry internships.
Faculty/Industry Connect – At IILM, the professors are experienced professionals from the world of academia and the industry. Many visiting faculties are industry professionals and students have a constant connect with the professional world.
Campus Location – The university is located in the heart of Gurugram on Golf Course Road, and in the vicinity of renowned brands & studios ranging from fashion and interiors to various corporate houses.

Candidate must have passed 10+2 level examination or its equivalent from any recognized Board / University; securing minimum of 50% marks

IILM University’s Bachelor of Design programs are meticulously crafted in accordance with the latest industry standards and academic guidelines. These programs align with the industry’s evolving demands and educational requirements, ensuring that our students receive a well-rounded and up-to-date education in the field of design. Our primary goal is to foster a culture of academic excellence and scholarly achievement among our students.

Year 1 :

  • Visualization & Drawing Techniques – Drawing & Sketching
  • Material Exploration
  • Design Fundamentals
  • Design Process & Research
  • History of Furniture Design
  • Technical Drafting Handmade Drawings & Sketching

Year 2 :

  • Forms & Space
  • Product Drawing
  • Ergonomics and Human Factors
  • Materials and Manufacturing Processes
  • Product Visualization and CAD
  • Design Studio – Craft Experience

Year 3 :

  • 3D Advanced Digital Technology
  • Product Development and Innovation
  • Product Styling and Aesthetics
  • Design Studio – Simple Product
  • Design Studio – Complex Product

Year 4 :

  • User Experience (UX) and User Interface (UI)
  • Prototyping and Model Making
  • Design Studio – Packaging Design
  • Portfolio Development
  • Internship
  • Final Graduation Project

University Electives: Students will have the opportunity to pick subjects from different departments/schools like Psychology, Communication, Management etc.
Additional Subjects: Value Added Courses | Ability Enhancement Courses | Skill Enhancement Courses – Mandatory for all University students every semester (List will be shared)

Explore diverse career paths with a B.Des in Product Design:

  • Product Designer
  • Furniture Designer
  • Product Stylist
  • Product Management
  • Category Manager
  • Product Marketing

Career Centre at IILM is dedicated to nurturing their personal and professional ambitions, making them well-prepared for the future. This is achieved by offering support in carving a path to a successful career through:

  • Measures to achieve industry readiness.
  • Professional skill development
  • Summer Internships
  • Career Advisory
  • Opportunities to interact and learn from Professors, Industry mentors, and Alumni, Start- Up Founders and leaders.

Our students have completed internships and secured positions at the following organizations:

Amazon | Asian Heritage Foundation | Createnet.In | Creative Ally | Hamari Pehchan Ngo | Ichkin, Lentil & All | Institution For The Blind | Livspace | Muskurahat Foundation | Oneify Design | Orient Craft | Rentickle | Rethinking Web | Rgm Charitable Trust | Ritu Kumar | Study By Janak | Superdry | Support And Care Humanity Foundation | The India Designers Show | The Workroom Studio | Umeed – A Drop Of Hope | Vrx Academy | World Bank Conclave | Zigram

  • Career Centre: Dedicated to achieving industry readiness, professional skill development, and career advisory.
  • Summer Internships: Students gain practical experience through internships at various organizations.
  • Faculty and Industry Connect: Opportunities to interact and learn from professors, industry mentors, and alumni.
Admissions Open for 2024
Interview Schedule