Dr Satish Kumar
Associate Professor

Dr Satish Kumar is a faculty of Marketing Management at IILM, Gurugram. He comes with an enriching experience of 22+years including 19 years of industry experience and has been teaching since past 03 years. Dr Satish has a keen interest in Market Research, Digital Marketing & New Media. He has published various research papers& presented in Conferences related to this area. Additionally, his area of research interest includes areas of New Media and the implementation of Modern technology in Education.
Key Skills (Industry): Over 19 years’ experience in Market Research, Channel Sales with proficiency through agency & retail network, Logistics & Distribution management, Retail Operations, Business development, BTL & Brand activation etc. with brands like Sify, AC-Delco(General Motors)& having a rich experience to work for almost 100 titles in Print Media industry Circulation domain with publishers like India Today, Outlook, Media Transasia, Open Media, Delhi Press, Haymarket sac Publishing etc.
Key Skills (Academics-Teaching): Prior to IILM University, Gurugram, Dr. Satish has worked with Chandigarh University& few other institutions like Karnavati University, Gandhinagar, Gujarat & PIET, Panipat. He has been into teaching for past 03-year & taught various subjects at Post Graduate & Undergraduate level such as Marketing Management, Principles of Management, Digital Marketing, Marketing Research, Entrepreneurship, Business Research Methods, Business Statistics, Business Analytics, Integrated Marketing Communication, Services Marketing & Human Behaviour at Work etc.
Key Skills (Past administrative exposure in Academics): Academic Coordinator, IIC Coordinator, ERP-in-charge, Coordinator-Placement, Industry visit, industry connect programmes.


  • PhD (Management),2021 Amity University, Gurgaon, Haryana.
  • Qualified SET-2013 of RPSC, Rajasthan & NET Dec’2015 Exam of UGC.
  • MBA (Marketing Management & Computer Systems) with I Class; 1998- 2000, BIMIT, Bhubaneswar, Utkal University, Bhubaneswar (Odisha).
  • B.Sc. (Mathematics, Physics & Electronics); 1995–1998, G.N. Khalsa College, Yamuna Nagar (Haryana). Kurukshetra University, Haryana.
  • 12th & 10th from Kendriya Vidyalaya, Air Force Station, Sarsawa, Saharanpur. (CBSE Board).


Publications & Conferences Proceedings

  • Sharma, D., & Kumar, S. (2021). Influence of Past Academic Performance and New Media Usage on Co-Scholastic area related learning Outcomes for Senior Secondary school students in North India. Journal of Content, Community & Communication,13(7),316-327.
  • Sharma, D., & Kumar, S. (2021). Expected learning outcomes by New Media usage for Senior secondary school students-A Structural Equation Modelling perspective. Turkish Journal of Computer and Mathematics Education,12(11), 3604-3613.
  • Sharma, D., & Kumar, S. (2021). Perceived Impact and Expected Learning Outcomes in Term of Co-Scholastic Area by New Media Usage for Senior Secondary School students. Sambodhi,44-01(V) : 2021, ISSN: 2249-6661 (UGC Care Journal),115-126.
  • Sharma, D., & Kumar, S. (2020). Relevance of New Media devices for Virtual learning as an effective tool in School Education due to compulsory social distancing. International Journal of Disaster Recovery and Business continuity,11(3),2707-2720.
  • Kumar, S. (2020). Teaching Pedagogies-Blended Learning Mode of Teaching in Achieving Learning Outcomes. Sustainable management, Faculty Development Program (FDP) attended practices and Economic slowdown in India. Jagannath International Management School, VasantKunj, NewDelhi.pp.39-52. ISBN978-93-88465-37-3.
  • Kumar, K. & Kumar, S. (2016). Happiness and Growth: A comparative analysis.GE-International Journal of Management & Commerce (IF-5.564), ISSN (ONLINE): (2348-9766), www.aarf.asia, Volume 3 Issue 6, June 2016, pp.50-69.
  • Kumar, K. & Kumar, S. (2017), “a study of innovation & Diffusion process in the context of digitalized Business Strategies”, International Journal in Management and Social Science (Impact Factor- 6.178), ISSN: 2321- 1784, www.ijmr.net, Vol.05 Issue-03, (March, 2017), pp.74-85.
  • Kumar, S. & Kumar, K. (2016), a case study on “How newspapers & magazines are circulated?”–Redefining distribution in Delhi NCR market, GE International Journal of Management Research (IF-5.779), ISSN (ONLINE): (2321-1709), www.aarf.asia, Volume 4 Issue 4, April’16, pp. 329-356.

Presentations in International / National conferences

  • Participated & presented in International Conference on Re-Inventing Business, Entrepreneurship and Sustainability in the Era of Challenges (MRCON 2021), Expected learning outcomes by New Media usage for Senior secondary school students -A Structural Equation Modelling perspective on 26th & 27th February 2021, organized by Manav Rachna International Institute of Research and Studies, MRIIRS,Faridabad,Haryana.
  • Participated & presented in Virtual International Conference titled “Reimagining Entrepreneurship and Corporate Governance in the Digital Era (ICRECGDE)”, Perceived Impact and Expected Learning Outcomes in Term of Co-Scholastic Area by New Media Usage for Senior Secondary School on 29th January 2021, organized by Faculty Research Cell – Samshodhana, School of Commerce JAIN (Deemed-to-be University), Bangalore.
  • Participated & presented in XV National Conference on Sustainable management practices and Economic slowdown in India-13th June’2020, Role of Blended Learning mode of teaching in achieving Student’s Learning outcomes by Virtual Learning, organized by Jagannath International Management School, Vasant Kunj, New Delhi (by Virtual Mode). ISBN 978-93-88465-37-3.
  • Participated in Inconclusive World & Current Economic Slowdown on March 14, 2020, presented paper on Co-creation of value in conventional school education pedagogy using the power of internet and mobile technology, organized by IQAC and Faculty of Commerce, Pillai HOC College of Arts, Science and Commerce, Rasayani, Mumbai.
  • Participated & presented in 11th National Conference on Contemporary Management Research (NACCMAR-2020)-6 th March’2020 -Recent Advances, Innovations & Challenges in Business and Research, presented paper on Co-creation of value in conventional school education pedagogy using the power of internet and mobile technology, organized by Apeejay School of Management, Dwarka, New Delhi. ISBN 978-93-84562-14-4.
  • Participated & presented in International Conference on “Innovations in Technology, Business & Management”, organized by Nagarjuna Education Society, Bangalore-07th Feb’2020, presented paper on the Impact of Online learning apps usage in contrast to conventional classroom learning method –A study on senior secondary school students. ISBN 978-93-86891-19-8.
  • Participated & presented in Asian School of Business International Conference-01st Feb’2020 (ASBIC-2020), presented paper for “assessing the significance of emerging online educational learning apps in Asian School of Business, Sector-125, Noida (U.P).
  • Participated & presented in Chitkara University Doctoral Consortium– 2019 (A Colloquium of Doctoral Research Scholars) for conference proceedings on “Assessing the impact of New Media consumption pattern on the Circulation of Print Periodicals” at Chitkara university, Punjab, from 17-May-2019 to 18- May-2019 at Chitkara University, Rajpura.
  • Participated & presented in Global HR Congress-A multidisciplinary approach towards Organizational excellence; from 06.04.18 to 07.04.18 & presented a paper– “A study on Work place stress management among Print media professional to achieve organizational effectiveness”, at Amity university, Haryana.
  • Participated & presented at Digital Marketing optimization& Innovation strategy; International Conference, presented paper on “The New Digital Age: Reshaping Strategies for Business Organization” from 23.02.17 to 24.02.17 at Amity university, Haryana.

Other Accomplishments

  • Best paper award for Paper presented in Asian School of Business International Conference (ASBIC-2020), presented paper on 01st February’2020 in Asian School of Business, Sector-125, Noida (U.P).
  • Copyright registered on Study for Model on the Impact of New Media consumption on the learning outcomes of Private Senior Secondary School Students vide Diary No.15482/2021-CO/L & ROC No. L-109656/2021 dated 27/12/2021.
  • Attended more than ten FDPs in various domain of Research Methodologies, Statistical tools & teaching pedagogies.

Admissions Open for 2024
Interview Schedule WhatsApp icon