BBA (Hons.) – General (Finance/HR/Marketing)

3 to 4 Years Program

Program Overview

The BBA (Hons.) General Degree program at IILM University spans a duration of 3 to 4 years, providing students with a comprehensive grasp of global business management. Our pedagogical approach emphasizes inclusivity, allowing students to delve into cross-listed electives starting from their second year, fostering collaboration among peers from various faculties within IILM University.

The curriculum offers flexibility in the final year, empowering students to tailor their course selection to align with their evolving interests, reflecting a progressive and globally-minded educational ethos.

Specializations

  • Human Resource: Talent Management, Leadership Development, Compensation Strategies.
  • Finance: Advanced Financial Management, Investment Analysis, Corporate Finance.
  • Marketing: Global Marketing Strategies, Digital Marketing, Brand Management.

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What Makes IILM University Stand Out

IILM University’s BBA program is meticulously crafted, striking a harmonious balance between theoretical insights and technological integration. Enriched with practical startup experiences and a diverse spectrum of interdisciplinary studies, the program nurtures holistic growth and future readiness. Our innovative instructional techniques and curriculum seamlessly adapt to the dynamic global business landscape, in accordance with the National Education Policy (NEP 2020). By seamlessly blending global outlooks with local insights, our program offers a versatile educational journey primed for success across varied industries.

Successful completion of Class XII examination or equivalent is a prerequisite for admission.

The BBA (Hons.) program in Marketing, HR, or Finance at IILM University is an all-encompassing undergraduate course spanning over 3/4 years, aimed at equipping students with a robust foundation in business principles complemented by specialized knowledge in their chosen discipline.

Structured into eight semesters, each phase integrates a blend of core and elective modules. Core subjects delve into essential business facets including marketing, finance, accounting, human resources, and operations management. Elective pathways enable students to specialize in areas of personal interest.

In addition to conventional classroom instruction, the program incorporates practical components such as internships, case studies, and simulations, fostering hands-on experience and preparing students for real-world scenarios.

The BBA (Hons.) program in Marketing, HR, or Finance at IILM University offers internships with prominent organizations, providing students with invaluable industry exposure and augmenting their career prospects.

Graduates are well-positioned to explore diverse career avenues spanning advertising, market research, brand management, HR management, finance, and beyond.

Admissions Open for 2024
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