Dr Pratigya Kwatra
Assistant Professor

Dr. Pratigya Kwatra has an experience in market research and consulting, specializing in the rural domain. As a researcher, she was exposed to both quantitative and qualitative research methodologies. She has also done brief research and consulting assignments for non-profit –Society for Empowering Minds and for NeoSap Edtech.
She is an economics graduate and has been awarded Doctorate in Management from the University of Mysore. She was a full time research Scholar at the Birla Institute of Management Technology (BIMTECH) where she got an exposure to academic research and teaching.
Her areas of research interest include sustainability, rural development, consumer behavior and economics.


  • PhD, Management, University of Mysore (2014)
    Topic: Corporate Social Performance
  • PGDM-Ins Bus, Birla Institute of Management Technology (BIMTECH)
  • BA (Economics Honors), Indraprastha College for Women, University of Delhi


Selected Research Works

  • CSR as a strategy in Tata Power Delhi Distribution Limited, Emerging Markets Case Studies, Vol. 6, No. 4. (2015)
  • Evaluation of Corporate Social Performance of Indian Public Sector Enterprises: A non-parametric approach with Gokulananda Patel, International Journal of Indian Culture and Business Management, Inderscience (2013)
  • Corporate Social Performance of Indian Multinational Manufacturing companies with Rahul Singh, Amity Business Review (2012)
  • Corporate Social Performance in Strategic Governance and Stakeholder Dimensions: Evidence of Indian Multinational Manufacturing Companies with Rahul Singh and G N Patel, Asia Pacific Journal of Research (2013)

Books / Chapters Contribution

  • Rural Marketing Book (authored by Pradeep Kashyap), revised the 3rd and the 4th edition, Pearson Publications

Training / Consulting Assignments

  • Training Module Development on ‘Entrepreneurship Development Module’ for women entrepreneurs.
  • Training Module Development on ‘Sustainable Business Models’, for International Non-Profit Organization
  • Onsite assessment for FICCI SEDF- Business World CSR Awards, 2012
  • Conducted Management Development Programs on CSR for NTPC executives


  • 2021: Certificate Program in Data Analytics

Admissions Open for 2024
Interview Schedule


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