Dr. Anuradha Yadav is an Assistant Professor of Marketing at IILM University, Gurugram. She has more than 5 years of experience in both teaching and corporate. She is UGC NET qualified and has been awarded PhD degree in 2021 in the area of Marketing. She has publications on both Scopus like Springer Nature and UGC care journals. She has participated in many international conferences in India and earned experiences. She has worked in MDI, Gurugram with most eminent professor.
She is a keen researcher with a great interest in research. Consumer behaviour, Omni Channel Management, Online Marketing, Sustainability, Circular Economy, Net Zero Economy are some of her research interests. She has hands on experience of research techniques like NVIVO, Bibliometrics, Meta-analysis. She is dedicated to educating young managers and developing new academics for cutting-edge management research and practise.