Dr. Anuradha Yadav
Assistant Professor

Dr. Anuradha Yadav is an Assistant Professor of Marketing at IILM University, Gurugram. She has more than 5 years of experience in both teaching and corporate. She is UGC NET qualified and has been awarded PhD degree in 2021 in the area of Marketing. She has publications on both Scopus like Springer Nature and UGC care journals. She has participated in many international conferences in India and earned experiences. She has worked in MDI, Gurugram with most eminent professor.
She is a keen researcher with a great interest in research. Consumer behaviour, Omni Channel Management, Online Marketing, Sustainability, Circular Economy, Net Zero Economy are some of her research interests. She has hands on experience of research techniques like NVIVO, Bibliometrics, Meta-analysis. She is dedicated to educating young managers and developing new academics for cutting-edge management research and practise.

Qualification

  • PhD-Marketing – GD Goenka University, Gurugram
    Title- Determinants of Switching Intentions for Choice of Traditional & Online Mode of Purchase for Apparels: A Study of 3 Metro cities in India
  • MBA (Marketing & Finance) – Dev Bhoomi Institute of Technology (Uttarakhand Technical University, Dehradun).
  • B.Sc.- Non-Medical-Maharishi Dayanand University, Rohtak

Anuradha-Yadav

Achievements

  • UGC NET (Management)-JUNE 2013

Work Experience

  • IILM University
    Designation: Assistant Professor
    Since April- 2022
  • MDI, Gurugram
    Designation: Research Associate
    Period: 2021-2022
  • Yaal Lightings
    Designation: Research Analyst
    Period: 2018-2021
  • World College of Technology & Management, Farrukhnagar, Gurugram
    Designation: Assistant Professor (Management)
    Period: 2014-2015

FDPs & Workshop

  • Have done 12 weeks online course on ‘An Introduction to Artificial Intelligence’ by Swayam in collaboration with IIT, Delhi.
  • Participated in 3 days’ workshop entitled “Qualitative data analysis using NVIVO software”held from 18th-20th September,2020 organized by Dhanya Educational and Environmental Development Society (DEEDS), Guntur, Andhra Pradesh, India
  • Participated in 3 days’ workshop entitled “Systematic Review and Meta-Analysis in Social Sciences”held from 28th-30th August,2020 organized by Dhanya Educational and Environmental Development Society (DEEDS), Guntur, Andhra Pradesh, India
  • Participated inFaculty Development Program on Quantitative Approaches to Literature Reviews: Bibliometric Methods and Topic Modeling, August 8-9, 2020 organized by Amity University, Noida, Uttar Pradesh.
  • Participated in 2 weeks Instructor Led Live Online Faculty Development Program on Artificial Intelligence & Machine Learning Using Python held during 13th – 24th July 2020 organized by Finland Labs in association with National Social Summit, IIT Roorkee.
  • Participated in 3 days’ workshop for ‘Marketplace Simulation’ of Sheth Conscious Capitalism provided by AMA (Sheth Foundation Doctoral Consortium) in January 2020.
  • Attended the workshop on Experimental Research Approaches in Marketing, Management and Social Services by Prof. Amitav Chakravarti, Professor of Marketing London School of Economics.

Doctoral Consortium

  • Participated in 8th ‘AIM-AMA Sheth Foundation Doctoral Consortium & Conference’ on ‘Innovating Customer Experiences in Digital Age’ held at Birla Institute of Management & Technology, Greater Noida, UP, India
  • Participated in (CUDC-2019) Chitkara University Doctoral Consortium held at Chitkara University, Punjab, India

Publications

  • Participated in 8th ‘AIM-AMA Sheth Foundation Doctoral Consortium & Conference’ on ‘Innovating Customer Experiences in Digital Age’ held at Birla Institute of Management & Technology, Greater Noida, UP, India
  • Paper presented and published in Springer Publisher International Conference on “Machine Intelligence and Data Science Applications (MIDAS-2020)” in association with Next Generation Computing Technology (NGCT) Society on the topic of Switching Behaviour for Traditional & Online Mode of Purchase: Analysis of Choices for Switching Consumer Behaviourheld University of Petroleum and Energy Studies, Dehradun, Uttarakhand, INDIA.
  • Paper presented in CUDC-2019 held in Chitkara University, Punjab, India on the topic of Triumphant of online over traditional mode of purchase: Analysis of choices for switching consumer behaviour.
  • A research paper published in UGC approved, AmityJournal of Management Research journal with ISSN 2455-9881 Volume 4, Issue 2, 2019 on the topic of ‘Exploring Factors affecting Clicks & Bricks in Apparel Shopping Behaviour: A Comparative Study from India’.
  • A research paper published in UGC approved,7.36 impact factor International Journal of Advance and Innovative Research journal ISSN 2394-7780 Volume 6, Issue1, Jan-March-2019 in Conference special Reinvent 2019 on the topic of ‘Physical to Digital Consumer Behavior’ held on Garden City University, Bangalore.
  • Paper presented and published in International Conference FOBE 2018 held in IMT Ghaziabad on the topic of Social Media Effect on Fostering Online Shopping Behavior of Youth with ISBN 978-93-88630-05-4.
  • Paper published in SBS International Research Journal of Management Studies (ISSN: 2454-7050), Volume-04, Issue-01, March-2019 on the topic of Online vs. Traditional Consumer Behavior on Festive Seasons: A Comparative Study.
  • Paper-based on literature review topic as Critical Evaluation of Traditional and Online Theories of Consumer Behavior: Review and Setting Stage for Future Research published inUGC approved, 7.36 impact factor, International Journal of Advance and Innovative Research Volume 5, Issue 4(VII): October – December 2018.
  • Case study on Marketing Strategy of Patanjali group: E-Commerce vs. Traditional Marketing published in Journal JIMQUEST ISSN No 0975-6280 Volume 14 No 1, Jan-Jun 2018.
  • Paper presented on the topic of “Determinants of consumer buying behaviour through Megastores and E-commerce: A study of the relationship between attributes and customer satisfaction in India” in National Conference under the aegis of UGC in Maharishi Dayanand University, Rohtak.
  • Case Published and presented in 4th International Case Conclave – ELIXIR 2017 on the topic of “Will Demonetization lead to Digital tourism in India?” in GD Goenka University, Gurugram.
  • Paper presented on the topic of “Socio-cultural attitudes of consumer behaviour towards the Tourism sector in India” in the International Conference in GD Goenka University, Gurugram.
  • Paper published and presented on the topic of “Socio-Cultural attitudes of consumers towards Digital Tourism in India” in the International Conference in Ansal University Gurugram.

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