BBA (Hons.) – Artificial Intelligence

3 to 4 Years Program

Program Overview

The BBA (Hons.) Artificial Intelligence program at IILM University spans 3 to 4 years, focusing on artificial intelligence within the context of global business management. Its teaching methodology promotes a multidisciplinary approach, enabling students to explore diverse subjects across various faculties at IILM University. The curriculum allows for flexibility in elective choices, enabling students to align their interests with the program.


  • Introduction to Machine Learning and Artificial Intelligence
  • Big Data and Cloud Computing
  • Foundation of Natural Language Processing (NLP)
  • Machine Learning applications
  • Introduction to generative AI
  • AI in Marketing and Customer Analytics
  • Data Visualization with powerBI/Tableau
  • The Future of Artificial Intelligence
  • Design Thinking
  • Privacy, Ethics and Regulations in Artificial Intelligence

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What Makes IILM University Stand Out

The BBA program in Artificial Intelligence at IILM University is at the forefront of technology, integrating management theory with cutting-edge AI applications. Through hands-on experience in AI projects and interdisciplinary studies, the program fosters holistic development and future-readiness. Its dynamic teaching methods and innovative curriculum address the complexities of the evolving global business environment, in line with the National Education Policy (NEP 2020). The program integrates global perspectives with local insights, offering a versatile educational experience for success in the dynamic field of artificial intelligence.

Successful completion of Class XII examination or equivalent (CBSE, ISC, IB, Cambridge, and other recognized school leaving examinations) is required for admission.

The BBA (Hons.) program in Artificial Intelligence provides students with a comprehensive foundation in business and management principles, alongside specialized knowledge in artificial intelligence. Structured into eight semesters, the curriculum covers fundamental business concepts such as AI applications in business, marketing, finance, accounting, and operations management. Elective courses, including Machine Learning, Natural Language Processing, AI Ethics, and Business Intelligence, allow students to tailor their education to their interests.

In addition to theoretical learning, the program integrates practical elements like AI projects, case studies, and simulations, preparing students for real-world challenges in the AI-driven business landscape.

The BBA (Hons.) program in Artificial Intelligence offers internships with leading AI companies, tech firms, and research labs, providing students with practical experience in AI applications, machine learning algorithms, and data analytics.

Graduates specializing in Artificial Intelligence can pursue various roles such as AI business analysts, machine learning specialists, data scientists, and AI project managers. Opportunities also exist in AI-driven startups, research institutions, and tech consulting firms, enabling graduates to contribute to the transformative impact of artificial intelligence on the global business environment.

Admissions Open for 2024
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