Digital Guidelines

While planning for a Webinar, it is essential to first gain approval on the topic, objective and proposed speaker(s) from the head of campus and management. Once the same has been granted, the organizer would be required to coordinate with the speaker(s) for the date and time which to be communicated to the creative and digital team at least 15 days prior to the webinar.

The digital team would require the full name (with title), designation and photograph of the speaker(s) along with the same for the moderator (faculty member from IILM).

The Emailer and social media creative along with post copy once approved are shared with the relevant database over WhatsApp, Facebook, Instagram and Emailer. Typically, a maximum limit of 30 words for Social media and WhatsApp post copy and 80 – 100 words for the Emailer is recommended.

The sizes required for the graphics include:

• Social Media post: 1080 x 1080 px
• Form site creative (for registration form header): 2481 x 945 px
• YouTube Thumbnail: 1280 x 724 px

Emailers to be sent to the database at least 10 days prior and a reminder can be sent one day to the scheduled webinar.

Social media posts can go 5 days before the event with a story on the day of the event.

The post with a live link is to be shared across all internal groups and campuses as reminders.

A day after the webinar, a Thank You note is to be shared with all the participants who registered, along with the YouTube link of the video by the moderator.

All videos to be shot using HD1080P or 4K video cameras. Full sensor or Super 35 cameras are recommended (Canon C series, BlackMagic Design Ursa, Sony FS7, Red cameras) in order to achieve a cinematic look. 3-point lighting is recommended, as well as the use of clip-on microphones for interviews and speeches.

The master edit to be delivered in HD1080P quality or above and a hard disk containing the master edit and the rushes to be delivered at the end of each project.

Speaker(s) need to ensure a professional look and to be well-groomed while shooting for a video about the university.

The framing for interview type of filming is as following:

• The subject is off-centered to the left or to the right of the frame
• The type of shot is mid close and/or close up.
• If the subject is off-centered to the right end, the interviewer to be on the left hand side and reversed if the subject is positioned on the left hand side of the frame.
• The subject to not look into the camera but at the invisible interviewer.
• In case of several people being interviewed, the camera operator to alternate the framing and the location to facilitate editing and capture different backgrounds.

The framing for speech type of filming is as following:

• When filming a speech, the subject addresses the viewers directly and looks into the camera lens in order to establish eye contact with the audience.
• If there are several people to make a speech in the same video, it is recommended to change the value of the shot as well as the framing in order to make the final video more fluid.

Similar to interview type of videos, the subject to be off-centered especially for mid-close up and the lower thirds to appear on the other side of the subject where there is more ‘air’ in the frame

Additional guidelines to ensure a good looking video:

• A recent haircut and a well groomed person always look good on camera.
• Natural makeup tones and conservative jewellery are preferred.
• The dress code is business or business casual. For clothing, solid colors and patterns are advised

Short Introduction

• The introduction to not exceed 30 seconds and to be to the point.
• A quick overview of the content that you are going to cover.
• Sum-up in the last 20 seconds.

Before starting to record

• Be ready with your flow of script (create a script with bullet points).
• Identify time and place to record.
• Limit your content as per duration.
• Time it out first without recording.

Points to remember while shooting

• Use natural light as much possible, shoot between sunrise and sunset.
• Fix camera at one place, to avoid a shaky video.
• Place the camera at or above your height.
• Framing to be such, that your main subject to take most space than the background.
• Better the resolution, better the quality (opt for 8 megapixel phone camera or more).

Clear Audio plays the key role

• Record audio in complete silence.
• Speak clearly, be loud and avoid stuttering.
• Stay close to camera, but not as much that it only shows too much close-up of your face.
• Act like you are talking to someone, and use your face to reinforce words and limit hand gestures.
• Background noise and color to not be distracting or over-powering.
• Avoid a big empty room, to avoid echo.

To edit:

• Assemble the best shots together.
• Choose the video edit software or app that you are comfortable with.
• Can or cannot use music.
• Make use of original natural sound/ambience.
• Use simple transitions like fade to black/white, cross blur, cross fade and wipe.

• These vanity URL short links are case-sensitive so “bit.ly/IILM” and “bit.ly/iilm” are considered two different links.
• Short links describing departments, or major IILM programs or initiatives (for example “bit.ly/mba” or “bit.ly/Law”) should be reserved for the main department that is in charge of the program or initiative.