Dr. Madhu Jasola

Professor – Marketing

Dr. Madhu Jasola has completed her Ph.D in 2002 and has over 24 years of rich experience in teaching, research and training. Dr. Jasola has written 87 research papers. Her research papers and case studies have been published in various international journals such as Cogent Psychology, Taylor & Francis, Academy of Marketing Studies, United Kingdom, European Case Clearing House, Springer University of South Australia, Communications USA. She has presented papers in international conferences in Malaysia, Singapore, Thailand, Dubai, Mauritius, Romania and has won best paper awards.

Dr. Jasola has conducted Workshops and Training Programs for various companies on Sales & Negotiation Skills, Customer Centricity, Brand Building, Leadership & Team Building, Time Management, Stress Management. Her research areas are CRM, consumer behaviour, service quality, social media marketing, retail, digital transformation, work life balance, employee engagement and well being. She is invited as Expert by AICTE, Universities and Colleges. Dr. Jasola has been instrumental in collaborations, tie ups and worked on funded research projects. She has also worked as Consultant with Smart Cities Project, Government of India.

IILM University
madhu.jasola@iilm.edu

Publications

Authored Book ‘ATMANIRBHAR BHARAT:Transforming Economy Through Education, Technology and Sustainability’, 2024, ISBN:978-93-61315-48-0,Bloomsbury Publications, UK
‘Developing Sustainable Competitive Elements through Quality Gap for Positive Word of Mouth’, Technology, Management and Business: Evolving Perspectives, 2023, ISBN: 978-1-80455-519-4, UK, Scopus.
‘Transition from Traditional TV To OTT: Need of the Hour’, EmpiricalEconomics Letters, Vol 21, No. 4, Special Issue, 2022, ISSN: 1681-8997, ABDC C.
‘Do Home Quarantine Individuals Suffer from Claustrophobia and Anxiety During COVID-19 Pandemic?’ Cogent Psychology, Vol 9, No. 1, 2022, ISSN: 23311908, Taylor & Francis, UK, Scopus.
‘Paradigm Shift in Retail Experience and Preference of Customers In India’, Academy of Marketing Studies Journal, UK, Volume 25, Issue 2, 2021, ISSN: 1528-2678, ABDC B.
‘Improving Customer Relationship Through Technology and ArtificialIntelligence Intervention’, 2022, New Delhi, ISBN: 978-93-94779-75-4.
‘Challenges and Elucidations of Women Empowerment In Information AndCommunications Technology’, 2022, New Delhi, ISBN: 978-93-94994-61-4.
‘Attributes Affecting Psychological Well Being Among Faculty Members in Online Teaching Environment’, Managerial Challenges of the Contemporary Society, Babes-Bolyai University, Cluj-Napoca, Romania, Vol 14, No. 1, 2021, ISSN: 2821-5672.

Conferences

‘Gender Equality: Rationale and Challenges Faced By Women For Parity’, National Conference on Happiness and Sustainability around the Globe: Implications for SDGs, October 11-12, 2023, GGSIP University, New Delhi.
‘Analysis of Brand Switching Behavior in The Indian Insurance Industry’, Global Conference on Marketing and Digitization: Delivering Value in New Age, February 9-10, 2023, KJ Somaiya Institute of Management, SIMSR Mumbai.
‘Improving Customer Relationship Through Technology and Artificial Intelligence Intervention’, International Conference on Contemporary Issus in Business Innovation, Technology & Social Science, May 24-25, 2022, Gautam Buddha University, Greater Noida.
‘Service Quality GAP Model and Essential 5Es For Positive Customer Experience’, International Conference on Advances in Management and Technology, February 24-26, 2022, JBS, JIIT Noida.
‘Technology Acceptance and Attributes Affecting the Employees During Pandemic’, International Conference on Sustainable Finance, Economics & Accounting in the Pre- and Post- Pandemic Era, July 30-31, 2021, IIM Jammu & University of Bradford UK.
‘Digital Workplace and Its Adaptability During Covid-19: A Conceptual Framework’, International Conference on Emerging Business, Management and Sustainability Paradigm beyond 2020, March 29-31, 2021, NEMA & NDIM, New Delhi.

Admissions Open for 2024

APPLY NOW!