Dr Pratigya Kwatra is a faculty in the domain of Entrepreneurship and Marketing at IILM University, Gurugram. She is also driving the iFLIE cell, the entrepreneurship club at IILM University.
Dr. Pratigya Kwatra is an economics graduate and has been awarded Doctorate in Management from the University of Mysore in the area of Corporate Social Performance. She was a full time Research Scholar at the Birla Institute of Management Technology (BIMTECH) where she got an exposure to academic research and teaching.
Post PhD, She has experience in rural market research and consulting, working with clients from various industries looking to make rural inroads. She engaged with various multi-lateral organisations such as FICCI, GIZ, Thapar University in the capacity of consultant. She was a part of the assessor’s team for FICCI SEDF CSR awards. She has also done brief research and consulting assignments for non-profit –Society for ‘Empowering Minds on Haemophilia’ and for ‘NeoSap Edtech’.
Her areas of research interest include Sustainable Business Models, Rural Development, Entrepreneurship and Consumer Behaviour.
Qualification
Doctorate of Management, University of Mysore
PGDM, Birla Institute of Management Technology
BA- Economics Hons, Indraprastha Collage for Women, University of Delhi
Selected Research Works
CSR as a strategy in Tata Power Delhi Distribution Limited, Emerging Markets Case Studies, Vol. 6, No. 4. (2015)
Evaluation of Corporate Social Performance of Indian Public Sector Enterprises: A non-parametric approach with Gokulananda Patel, International Journal of Indian Culture and Business Management, Inderscience (2013)
Corporate Social Performance of Indian Multinational Manufacturing companies with Rahul Singh, Amity Business Review (2012)
Corporate Social Performance in Strategic Governance and Stakeholder Dimensions: Evidence of Indian Multinational Manufacturing Companies with Rahul Singh and G N Patel, Asia Pacific Journal of Research (2013)
Books / Chapters Contribution
Rural Marketing Book (authored by Pradeep Kashyap), revised the 3rd and the 4th edition, Pearson Publications
Training / Consulting Assignments
Training Module Development on ‘Entrepreneurship Development Module’ for women entrepreneurs.
Training Module Development on ‘Sustainable Business Models’, for International Non-Profit Organization
Onsite assessment for FICCI SEDF- Business World CSR Awards, 2012
Conducted Management Development Programs on CSR for NTPC executives
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