Dr. Sabina A Nair

Assistant Professor

Dr. Sabina A Nair is Assistant Professor of Marketing at IILM University, Gurgaon. She has been awarded her Ph.D. from University of Madras on the topic Neuromarketing. She is a gold medalist in B.Ed. and has pursued her graduation and post-graduation in Commerce from Calicut University, Kerala. Her publications and Paper presentations are trending on both national and international journals. She has organized and participated in innumerable national and international conferences. Ms. Sabina has a unique taste in human psychology which urged her to adopt the contemporary topic in marketing being- ” Impact on Neuromarketing Strategies on Consumer Buying Behaviour”. The thesis was highly recommended by both National and foreign examiners and also suggested to convert it to book for budding professionals.

Qualification

Ph.D. in Neuromarketing from University of Madras, Chennai (2016)
B.Ed. from Stella Matutina College, KK Nagar, Chennai (Tamil Nadu Teachers
Education University) with High First Class (2014)
Post-graduation in Commerce from St Aloysius College Thrissur (Calicut University)
with First Class (2007).
Graduation in Commerce from Chinmaya Mission College Thrissur (Calicut University)
with First Class (2005).
Higher Secondary from Chinmaya Mission Thrissur (Kerala State Higher Secondary
Education) with First Class (2002).
Secondary Education from Kendriya Vidyalaya Thrissur with First Class (2000)

IILM University
sabina.nair@iilm.edu

Research and Scholarly Publication

Paper published on “Brain Behind Choosing Brand- The Developing Roots Of
Business Trends“, Intercontinental Journal of Marketing Research Review ISSN: 2321-0346 (O) 2347-1670 (P) with Impact Factor: 4.311 Vol.5, Issue 9 Special Edition,August, 2017
Paper published on “Emerging Landscapes of Marketing Strategies (A Study on
Neuromarketing)“, International Journal of Business Intelligence and Innovations,August, 2017. Spl. Issue Vol.1 in ISSN 2348 4705.UGC Listed.
Published a research paper entitled “Neuromarketing- A Budding Technovative Marketing Strategy” in a Scopus Indexed journal- International Journal of Mechanical Engineering and Technology (IJMET), Volume 9, Issue 7, July 2018.
Published a research paper entitled “A Study on Neuromarketing Strategy and Brand
Battling in Winning Consumer Durable Market” in NAAS rated journal International Journal of Sales & Marketing Management Research and Development (IJSMMRD), Volume 10, Issue 1, Edition Jun 2020”.

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